Brand Manager

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Products Sdn Bhd
Business Unit: Nestlé Professional
Position: Brand Manager
Category: Dairy & Confectionery
Full-time
Bachelor’s Degree
2 - 3 years of Brand Management experience

Position Summary

Joining Nestlé means joining the world's largest Food and Beverage Company. At our core, we are a human environment - passionate people driven by the purpose of enhancing quality of life and contributing to a healthier future.

As a Brand Manager, you will be responsible for the Dairy & Confectionery category, building strong brands, understanding consumers deeply and driving sustainable business growth. You will work closely with cross-functional teams to develop and execute brand strategies, innovation plans and engaging consumer experiences.

A Day in the Life of Brand Manager

Consumer & Brand Understanding

• Develop and update the consumer portrait and consumer engagement funnel for your brand.
• Translate consumer and shopper insights into relevant brand strategies and initiatives.
• Activate the Brand Essence and ensure consistent brand building across key touchpoints.
• Monitor brand performance and identify opportunities to drive market share and business growth.

Product, Innovation & Renovation

• Manage the 60/40+ agenda, packaging, NHW and other product experience initiatives for your brand.
• Contribute to the innovation and renovation pipeline, ensuring launches are relevant to consumer needs.
• Work with cross-functional teams to deliver innovation projects on time and in line with business objectives.

Shopper & Commercial Strategy

• Understand the in-store environment and contribute to category strategy.
• Provide recommendations on pricing and promotional strategies.
• Propose relevant SKUs and channel strategies based on shopper and customer needs.
• Support the development of initiatives that strengthen the brand across key channels and customers.

Brand Planning & Execution

• Contribute to the development and execution of the brand and Integrated Commercial Planning (ICP) plan.
• Track brand performance, investment and key business KPIs.
• Manage brand investments including PFME and TTS to ensure effective use of resources.
• Work closely with Marketing, Sales, Supply Chain, Finance, Consumer Insights, Digital and other stakeholders to deliver plans effectively.

Communication & Consumer Engagement

• Contribute to the development of OBIs, Big Ideas and consumer engagement strategies.
• Partner with communication agencies to develop engaging brand experiences.
• Ensure brand communication is consistent with the brand strategy and Nestlé's commitment to being a trusted Nutrition, Health and Wellness leader.
• Communicate and collaborate effectively with Mandarin-speaking stakeholders across relevant business functions.

What Will Make You Successful

• Bachelor's Degree in Marketing, Business Administration or a relevant field. An MBA would be an added advantage.
• 2 - 3 years of experience in Brand Management, ideally within FMCG.
• Strong proficiency in Mandarin is mandatory, as the role requires regular communication and collaboration with Mandarin-speaking stakeholders.
• Proficiency in Cantonese and Bahasa Malaysia would be an added advantage.
• Experience working in cross-functional teams.
• Strong understanding of consumers, shoppers and the commercial environment.
• Good analytical and project management skills, with the ability to translate insights into actionable recommendations.
• Strong brand management, consumer marketing and innovation capabilities.
• Able to work effectively under pressure, manage multiple priorities and deliver within tight timelines.
• Strong communication and stakeholder management skills.
• Proactive, results-oriented and able to take initiative.
• Comfortable working in a fast-paced environment and managing multiple priorities.