Lead Generation Specialist

Description

Role Summary

The Lead Generation Specialist is the front line of an outbound sales motion. The role owns the earliest funnel stage, converting outbound activity into qualified, sales‐ready opportunities. Success is measured by the quality and conversion of leads rather than sheer call volume.

Key Responsibilities

• Outbound Prospecting - Execute high‐volume calls (and multi‐channel outreach where applicable) against assigned campaigns and lead lists (MQLs).
• Lead Qualification - Apply a defined qualification framework to ensure only Sales Qualified Leads (SQLs) are passed forward.
• Meeting Scheduling & Handoff - Book and confirm appointments and ensure prospects are prepared for the Account Executive meeting.
• Data Accuracy - Log every interaction, disposition, and qualification detail in Salesforce (SFDC) in real time; maintain clean, complete data.
• Escalation - Promptly raise lead‐routing, data, or system issues rather than work around them.

Required Skills & Experience

• Communication - Strong verbal skills, active listening, and rapid rapport building on cold/warm calls.
• Consultative Questioning - Ability to uncover needs rather than follow a script verbatim.
• Objection Handling - Skilled at addressing objections and guiding conversations.
• Attention to Detail
• Resilience - Consistency in a high‐volume, metrics‐driven environment.
• Prior experience in outbound sales development, telesales, or appointment setting B2B (quota‐carrying role).
• SaaS, fintech, or B2B sales exposure (not mandatory).
• Demonstrated record of hitting conversion or quality‐based targets.

Equal Opportunity Employer

At TELUS International, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

About Company:
TELUS Digital is the customer experience transformation partner to the world's most admired brands. Our diverse team weaves data, technology, and human ingenuity to deliver differentiated customer journeys, drive operational effectiveness, and scale AI solutions with meaningful value and positive impact.
We craft real-world solutions in the moments that matter, from customer acquisition to lifelong loyalty. Enabled by our global reach - spanning 78,000 experts in 33 countries - and deep industry expertise, we help over 600 organizations make the customer experience feel effortless.
Our solutions span Data & AI, Digital Experience & IT, CX Management and Trust & Safety. At the core of our innovation is Fuel iXTM, an enterprise-grade generative AI platform that helps clients safely access and optimize leading LLMs to scale their own AI from pilot to production.
Equal Opportunity Employer Statement
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicant's qualifications, merits, competence and performance without regard to any characteristic related to diversity.