Channel Manager

OOH Channel Manager

MAIN PURPOSE OF THE ROLE

OOH (Out-of-Home) Channel Manager is a strategic commercial role responsible for growing sales, developing channels, winning operators, and contributing into long-term Route-to-Market (RTM) capabilities across foodservice and institutional customers.

POSITION SUMMARY

• Analyze OOH market trends and channel dynamics across 13 sub-channels.
• Build annual Channel Development Plans and develop channel-specific growth strategies.
• Identify new business opportunities and develop key customers, including contract caterers.
• Design win-win commercial programs to drive outlet acquisition and conversion.
• Match portfolio solutions to channel needs and develop channel-exclusive applications.
• Create menu applications that support SKU adoption, usage frequency, and basket size growth.
• Manage channel trade investment, monitor ROI, and work with Finance and Sales on customers’ annual agreements.
• Build channel knowledge, share best practices, and develop playbooks/toolkits.

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, or a related discipline.
• Strong commercial thinking with the ability to create demand at operator level and scale opportunities.
• Good understanding of operator economics, shopper behaviors, menu profitability, and purchase drivers.
• Solid knowledge of OOH / HORECA & B2B channels, with experience selling solutions or concepts.
• Strong data-driven decision-making skills.
• Good cross-functional leadership and stakeholder collaboration capability.