Director, Global Marketing – Cenerimod

Responsibilities Global Brand Strategy and Planning

• Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights.
• Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
• Lead the annual brand planning process, ensuring alignment across global and regional teams.
• Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.

Pre-Launch Preparation and Market Development

• Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
• Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
• Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
• Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.

Evidence Communication and Data Integration

• Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools.
• Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation.
• Develop global core claims and messaging architecture in alignment with regulatory and legal guidance.

Market Access and Value Proposition

• Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models.
• Support creation of the Global Value Dossier (GVD) and payer communication materials.
• Integrate market access insights into overall brand strategy and affiliate planning tools.

Cross-Functional Leadership and Governance

• Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring alignment across functions and regions.
• Partner with regional commercial leads to adapt and localize the global strategy.
• Chair brand or launch governance meetings as delegated by the Global Commercial Lead.
• Manage relationships with external vendors, agencies, and consultants supporting the Cenerimod program.

Financial Management and Resource Allocation

• Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting.
• Prioritize resource allocation in line with strategic imperatives and ROI expectations.
• Oversee third-party contracts and ensure vendor compliance with procurement policies.

Compliance and Risk Management

• Ensure that all activities comply with corporate policies, regulatory standards, and PhRMA / EFPIA codes.
• Work collaboratively with Legal, Regulatory, and Compliance to review materials and initiatives.
• Maintain readiness for internal audits and external inspections related to promotional or pre-launch activity.

Qualifications

• Bachelor’s degree in Life Sciences, Business, or related field required.
• Advanced degree (MBA, MSc, PharmD, or equivalent) preferred.
• Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles.
• Combination of experience and/or education considered.
• Proven success in pre-launch or launch preparation for specialty or immunology products.
• Demonstrated experience in cross-functional collaboration within a matrixed organization.
• Solid understanding of drug development, clinical data interpretation, and evidence-based communication.
• Prior experience in autoimmune or rare diseases strongly preferred.
• Strong strategic and analytical skills with ability to synthesize complex data into actionable plans.
• Excellent leadership, interpersonal, and influencing capabilities across functions and geographies.
• Strong business acumen, financial management, and vendor oversight.
• High standard of integrity and commitment to compliance and ethical conduct.
• Fluent in English; additional languages a plus.
• Willingness to travel internationally (approximately 20–30%).
• Proficiency in speaking, comprehending, reading and writing English is required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $112,000.00 - $236,000.00 USD.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.