Director of Growth Marketing, Web3, Fintech

• Build and Own the Outbound Growth Engine
• Design and develop a scalable outbound growth system from zero to one.
• Create AI-native and agentic workflows that generate pipeline without increasing headcount.
• Own the entire outbound process, from prospect identification to performance reporting.
• Drive AI-Powered Growth Initiatives
• Build enrichment waterfalls and AI-personalized outreach campaigns.
• Manage outbound programs across email, LinkedIn, and other channels.
• Leverage automation and AI tools to maximize efficiency and conversion.
• Develop Signal-Based Targeting
• Build trigger-based workflows using market and company signals.
• Identify growth opportunities through funding events, hiring trends, product launches, and other strategic indicators.
• Continuously refine targeting and segmentation strategies.
• Partner on Go-To-Market Strategy
• Collaborate closely with executive leadership on positioning, messaging, and campaign execution.
• Support product launches and strategic growth initiatives.
• Help shape the future of the company's revenue generation engine.
• Own Pipeline Performance
• Track and optimize outreach volume, response rates, meetings booked, and pipeline generated.
• Continuously test, learn, and improve growth performance through data-driven experimentation.

Requirements

• 5–10 years of experience in Growth Marketing, Revenue Operations, Demand Generation, or B2B Go-To-Market functions.
• Proven success building outbound programs from scratch in high-growth technology companies.
• Strong AI-first mindset with hands-on experience using AI tools to research, enrich, personalize, and optimize campaigns.
• Experience designing automated workflows and scalable systems.
• Strong experience with tools such as: Clay, Apollo or ZoomInfo, HubSpot or Salesforce, LinkedIn Sales Navigator, Smartlead, Instantly, or similar outbound platforms.
• Experience in fintech, payments, financial infrastructure, SaaS, or related B2B technology sectors is highly preferred.
• Exceptional written communication skills.
• Strong analytical mindset with the ability to design experiments and optimize performance using data.

Hard Skills

• growth marketing
• revenue operations
• demand generation
• AI tools
• automated workflows
• scalable systems
• data-driven experimentation
• pipeline performance optimization
• targeting strategies
• segmentation strategies

Soft Skills

• written communication
• analytical mindset
• collaboration
• strategic thinking
• problem-solving
• creativity
• adaptability
• leadership
• project management
• data analysis

Industry Keywords

• fintech
• payments
• financial infrastructure
• SaaS
• B2B technology
• go-to-market strategy
• outbound growth
• AI-powered growth
• pipeline generation
• performance reporting

Tools & Technologies

• Clay
• Apollo
• ZoomInfo
• HubSpot
• Salesforce
• LinkedIn Sales Navigator
• Smartlead
• Instantly
• AI automation tools
• outbound platforms