General Manager (Mandarin Speaker)

Join a well-established international engineering and manufacturing company with headquarters in Asia and a growing presence across Europe. The company specialises in the design and manufacture of high-performance industrial equipment and engineered solutions for customers operating in construction machinery, industrial manufacturing, and specialised engineering sectors.

With a strong commitment to innovation, product quality, and long-term customer partnerships, the business is continuing its European expansion and is seeking an experienced commercial leader to drive strategic growth across key regional markets.

The Opportunity

We are looking for an experienced Regional Sales Director – Europe to lead business development, sales strategy, and regional operations across key European markets including Germany, Italy, and Turkey.

Reporting directly to the company's headquarters, you will be responsible for expanding market presence, strengthening relationships with strategic customers, building a high-performing European sales organisation, and acting as the key commercial link between Europe and the global business.

Key Responsibilities

• Develop and execute regional sales strategies to achieve ambitious revenue and market growth targets across Germany, Italy, Turkey, and other European markets.
• Grow existing strategic customer accounts while identifying and securing new business opportunities throughout the region.
• Build long-term partnerships with OEMs, distributors, and industrial customers.
• Manage the complete customer lifecycle to ensure sustainable business growth and high customer satisfaction.
• Monitor market trends, competitor activities, and customer requirements, providing strategic market intelligence to headquarters.
• Recruit, lead, coach, and develop the European sales team while driving a high-performance sales culture.
• Coordinate closely with headquarters on commercial activities, technical support, production planning, order fulfilment, and after-sales service.
• Develop medium- and long-term regional market expansion strategies aligned with corporate objectives.
• Ensure smooth business operations and complete additional strategic assignments as required.

Valued Experience / Background

• Bachelor's degree or above in Marketing, Mechanical Engineering, International Trade, Business, or a related discipline.

Significant experience selling within one or more of the following industries:

• Off-highway construction machinery.
• Engineered industrial products.
• Proven track record of developing new markets and delivering sustained sales growth.
• Strong network of customers across Germany, Italy, Turkey, and wider European industrial markets.
• Demonstrated success managing strategic key accounts.
• Previous experience leading international or regional sales teams.
• Strong commercial and strategic mindset.
• Excellent negotiation, relationship management, and business development skills.
• Ability to analyse market trends and translate opportunities into commercial growth.
• Comfortable working across different cultures and collaborating with international teams.
• Willingness to travel extensively throughout Europe and occasionally to headquarters in Asia.

Language Requirements

• Mandarin Chinese is essential due to regular communication and coordination with headquarters.
• Fluent English is required.
• German, Italian, or Turkish language skills are highly desirable.

Why Join?

• Lead the European growth strategy for an expanding international engineering manufacturer.
• Work directly with senior leadership and influence strategic business decisions.
• Competitive remuneration package with performance-based incentives.
• Long-term career progression within a global organisation.
• Opportunity to build and shape the European commercial organisation.