Head of Americas – Field Marketing

Responsibilities

• Build and lead the Americas field marketing organization, including hiring, onboarding, and developing future field marketing managers.
• Lead the existing event marketing team and establish operating rhythms, planning processes, and performance metrics.
• Own regional marketing strategy across events, executive programs, account-based marketing, partner marketing, and regional demand generation.
• Own marketing-sourced and marketing-influenced pipeline targets across the Americas.
• Partner directly with Sales leadership on territory planning, account coverage, opportunity acceleration, and revenue growth.
• Plan and execute major industry events, executive dinners, roundtables, customer councils, webinars, and strategic account programs.
• Develop and execute ABM programs against named enterprise accounts.
• Build joint go-to-market programs with technology and channel partners.
• Manage regional budgets and allocate investments based on pipeline impact and business priorities.
• Measure program performance, attribution, pipeline creation, and ROI while continuously optimizing spend.

Requirements

• 8+ years of B2B marketing experience with at least 5 years in field, regional, demand, or event marketing leadership roles.
• Proven track record of generating measurable pipeline and revenue through field marketing programs.
• Experience building and scaling marketing teams, programs, or functions in high-growth technology companies.
• Strong understanding of enterprise cybersecurity buyers and purchasing motions.
• Player-coach mindset with the ability to execute personally today while building a larger organization for tomorrow.
• Strong partnership orientation with Sales and a deep understanding of pipeline management.
• Experience with CRM, marketing automation, ABM platforms, attribution, and marketing analytics.
• Highly organized with the ability to manage multiple regions, programs, and stakeholders simultaneously.
• Bias for action and comfort operating in an environment where processes are still being built.
• Ability to travel as required for the role (up to 50%)