Head of Digital

Cranberry Panda – Deutschland
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Recruiting Ecommerce, Marketing & Digital talent across the UK & EU

Head of Digital

Germany

I'm running a highly confidential search for a senior digital leader to join a high growth business.

What you’ll be doing

This is a true growth + commercial ownership role. You’ll shape the digital direction, own outcomes, and have influence over where the business invests (and why).

  • Set and deliver the digital strategy in line with commercial goals
  • Own performance end-to-end — targets, outcomes, accountability
  • Take ownership of the acquisition channel mix (scaling what works, fixing what doesn’t) across channels like paid search, paid social, marketplaces, native/display, video
  • Own all e-commerce channels: on-site performance, conversion, merchandising, and the levers that move revenue
  • Drive CRM and retention: lifecycle thinking, repeat, loyalty, and improving customer value over time
  • Oversee planning, prioritisation and budget decisions across channels
  • Work closely with senior stakeholders and keep everyone aligned
  • Build capability: team, partners, agencies — whatever’s needed to win

What we’re looking for

  • Senior digital leadership experience with a strong commercial mindset
  • Proven P&L ownership (full or significant responsibility)
  • Strong track record delivering growth across the full digital mix — acquisition channels, e-commerce trading and CRM/retention
  • Consumer DTC background is essential
  • Confident leading teams and senior stakeholders in a fast-moving environment

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Retail

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