Senior Brand Manager

Overview

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Provide ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data-driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and assist with strategic reporting needs.

Requirements

• Post-secondary education or equivalent experience in Marketing preferred
• 10+ Years of experience in Brand Management and / or E-Commerce
• Experience with reporting tools including Excel
• Experience with Walmart
• Experience with Amazon and Amazon Ads
• Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
• Strong experience in storytelling – taking all the data and being able to communicate that to the client in a meaningful way
• Experience working with internal and external business relationships