Senior Director, Commerce Measurement & Analytics

• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
• Define and operationalize Amazon‐specific KPI hierarchies tied to business outcomes including sales growth, share, new‐to‐brand, customer acquisition, and incrementality.
• Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.
• Serve as the Amazon measurement subject‐matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.
• Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.
• Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.
• Translate complex Amazon analytics into clear, activation‐ready guidance for teams and clients
• Partner with activation and platform teams to maximize value from buy‐side tools such as Pacvue, Skai, and similar platforms.
• Consult on Amazon measurement best practices for client teams.
• Contribute to internal playbooks, POVs, and best‐practice documentation focused on Amazon measurement.
• Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Requirements

• 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
• Hands‐on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‐based queries
• Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
• Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‐ready reporting
• Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
• Experience supporting or enabling buy‐side platforms such as Pacvue, Skai, or Amazon native reporting tools
• Proven ability to partner cross‐functionally with activation, marketing effectiveness, and technology teams.
• Agency, retailer, or commerce technology platform experience strongly preferred.