Senior Director, Marketing – Fanatec

Key Responsibilities

• Define and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — with a strong focus on community and social growth.
• Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns.
• Build, guide, and develop the marketing team — providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context.
• Lead AI adoption across the marketing function: role‐model practical AI use, build team fluency in AI‐powered workflows, and ensure Fanatec marketing operates at the productivity frontier.
• Ensure strong cross‐functional alignment with Product, Sales, Events, and Creative teams.
• Build and scale global community platforms, creator ecosystems, and influencer partnerships.
• Lead global social media strategy and day‐to‐day community engagement.
• Own channel marketing: deliver monthly MDF planning by account and region, build account‐level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings.
• Design and deliver structured, measurable campaign arcs for launches and lifecycle marketing, with clear narrative, defined ownership, and post‐campaign review at every stage.
• Own and steward the global marketing budget: allocate across channels and campaigns with rigour, protect against overcommitment, and report spend‐to‐impact transparently to leadership.
• Own full‐funnel marketing performance: connect brand and community activity to D2C conversion, customer acquisition cost, and lifecycle retention metrics.
• Own reputation management and crisis‐response playbooks for community and creators.

Experience & Profile

• Senior leadership experience in marketing within gaming, motorsports, or tech‐driven consumer brands, including demonstrated channel or retail marketing experience (MDF planning, account‐level campaigns, sales partnership).
• Structured team leadership: demonstrable track record of managing and developing direct reports, using OKRs for capacity planning, and maintaining clear communication and accountability downwards.
• Strong background in community building, social media, and influencer marketing.
• Proven ability to deeply understand technical products and translate them into compelling brand narratives — including reading product briefs, owning NPI launch positioning, and connecting spec‐level detail to audience‐relevant storytelling.
• Practical AI fluency: uses AI tools to accelerate content production, social listening, community sentiment analysis, and campaign briefing — and can build a team culture where AI augments output without replacing creative judgment.
• Ownership of martech and analytics stack decisions: knows which tools to choose, how to connect them to business outcomes, and how to avoid tool sprawl.
• Demonstrated budget management experience at significant scale: proven ability to allocate, reforecast, and defend spend decisions under pressure.
• Data‐driven mindset with strong execution discipline and a bias for follow‐through, not just ideation.
• Authentic passion for sim, motorsports, or gaming culture — with the curiosity to go deep on product, not just the category.