VP, Channel & Partnerships

Description

the company is a consumer insights platform that helps brands make better creative and innovation decisions. It provides decision‐grade consumer insight through ad testing, concept testing, and audience understanding.

Core Objectives

• Drive embedded revenue growth by developing strategic partnerships that integrate the company’s capabilities into partner workflows.
• Expand commercial partnerships with platforms, technology providers, agencies, and data ecosystems.
• Build repeatable partnership motions and commercial models.
• Develop data and insight partnerships to increase the value of the company’s assets.
• Establish the company’s ecosystem presence.

Key Responsibilities

• Build and execute the global channel and partnership strategy aligned with growth objectives.
• Generate pipeline through outbound prospecting, identifying and prioritising partners.
• Represent the company at senior technology and product leaders during initial conversations to close deals.
• Develop compelling value propositions tailored to partner categories.
• Define partnership business cases, commercial models, and go‐to‐market strategies with revenue accountability.
• Lead commercial negotiations, working with Legal and Finance.
• Collaborate with Product and Product Marketing on integration opportunities.
• Own commercial relationships post‐signature, tracking revenue, usage adoption, and partner success.
• Feed partner learnings back into product, strategy, and GTM.

Success Metrics

• Growth in embedded and partnership‐driven recurring revenue.
• Number and quality of strategic partnerships in active commercial motion.
• Partner‐sourced and partner‐influenced pipeline and bookings.
• Expansion of integrations and embedded workflow adoption across enterprise customers.
• Development of repeatable partnership frameworks that scale beyond this hire.

Desired Qualifications

• Platform ecosystem fluency: deep understanding of partner programs and integration evaluation.
• Outbound instinct: proven record building pipeline from scratch.
• Value proposition adaptability: ability to assess partner workflows and design honest, compelling propositions.
• Commercial judgment: experience structuring and negotiating complex partnership agreements.
• Domain credibility: ability to engage senior technical or product leaders in martech, creative tech, data, or enterprise software.

Experience & Background

• 10+ years in partnerships, business development, alliances, or channel leadership within SaaS, market research, insights, martech, or ad tech.
• Track record building and scaling strategic partnerships that drive measurable revenue growth.
• Experience operating within large platform ecosystems such as Adobe, Salesforce, Google, Microsoft.
• Demonstrated ability to build pipeline from scratch.
• Experience closing complex commercial agreements and owning the relationship to revenue generation.
• Entrepreneurial mindset: comfortable building structure and process where none exists.

Benefits

• Up to $250K base + $100K variable commission per annum.
• Company‐paid mental health day each quarter.
• Generous PTO – minimum 20 days of paid time off per year plus national holidays.
• Flexible working arrangements including remote.
• Well‐being benefits and access to trained therapists.
• Company‐paid Life, AD&D, short‐term and long‐term disability.
• Health, dental and vision insurance.
• 401(k) program after 90 days, matched up to 4%.
• Personal development allowances, coaching, mentorship and career frameworks.