Head of Marketing, Varian Americas

Overview

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Head of Marketing, Varian Americas is senior commercial leader responsible for shaping and delivering the Americas regional marketing strategy that drives measurable pipeline, accelerates adoption of Varian’s products and services, and strengthens brand leadership across the oncology continuum. This role orchestrates portfolio marketing, positioning and messaging, content and digital strategy, and customer engagement programs—translating market insights into scalable go-to-market execution in close partnership with Business Line commercial teams and regional sales leadership.

With a strong external orientation, they elevate Varian’s presence with customers, KOLs, and industry forums and advance priority growth initiatives—including Cancer Care Value Programs and Theranostics—positioning Varian as the trusted partner for outcomes-driven oncology services across the Americas.

Key Responsibilities

• Strategic Marketing & Demand Generation: Develop and execute a comprehensive regional marketing strategy aligned to growth objectives and market priorities.
• Strategic Marketing & Demand Generation: Design data-driven campaigns that generate demand, support growth, and increase customer engagement across the regional portfolio.
• Strategic Marketing & Demand Generation: Define target segments, value propositions, and go-to-market messaging for services.
• Content, Collateral & Customer Engagement: Develop high-impact marketing assets including brochures, presentations, and digital content, partnering with global business line marketing teams.
• Content, Collateral & Customer Engagement: Scale customer speaker programs and success-story platforms to showcase impact of products and solutions.
• Content, Collateral & Customer Engagement: Oversee newsletters and ongoing customer communications to strengthen relationships and awareness.
• Portfolio & Service Marketing: Partner with clinical, product, and service leaders to shape regional marketing programs that demonstrate clinical value, outcomes, and innovation.
• Portfolio & Service Marketing: Support product and service launches and portfolio expansions with structured marketing playbooks and enablement tools.
• Brand Positioning & Thought Leadership: Establish Varian as a global leader in oncology services through thought leadership content, industry events, and conference presence.
• Brand Positioning & Thought Leadership: Define trade show strategy, event participation, and executive visibility across priority oncology forums in the region.
• Enterprise Collaboration & Best Practices: Partner with business line marketing and commercial teams to tailor campaigns to local market needs while maintaining global brand consistency.
• Enterprise Collaboration & Best Practices: Establish regional marketing standards, processes, and performance benchmarks.

Qualifications & Experience

• 12+ years of progressive marketing leadership experience, ideally within healthcare, medical devices, oncology, or complex services environments.
• Proven success driving demand generation, portfolio marketing, and brand positioning at scale.
• Strong experience developing marketing collateral, scientific content, and customer engagement programs.
• Demonstrated ability to operate in global, matrixed organizations.
• Bachelor’s degree required; MBA or advanced degree preferred.

Core Competencies

• Strategic marketing leadership
• Demand generation & portfolio positioning
• Executive communication & influence
• Customer-centric program design
• Global brand stewardship
• Data-driven decision making

Location

Flexible, with regular travel to support regional teams, customer programs, and industry events.

Who we are

We are a team of more than 72,000 Healthineers in more than 70 countries. As a leader in medical technology, we push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing.

How we work

When you join Siemens Healthineers, you become part of a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds and cultures and work together to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

Compensation & Benefits

The base pay range for this position is $240,000 - $330,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position, the commission eligibility will be in accordance with the terms of the Company’s plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical, dental, vision insurance, 401(k) retirement plan, life insurance, long-term and short-term disability, paid time off, paid sick and safe time.

Equal Employment Opportunity

Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, pregnancy, genetic information, sexual orientation, gender expression, gender identity, or other protected classifications under applicable law.

Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity and will provide reasonable accommodations as needed. If you require accommodations, please contact us.