Performance Marketing Lead

Performance Marketing Lead

Salary range: €80 000 - 120 000 /annum

We’re looking for a Performance Marketing Lead to take full strategic ownership of scaling Almedia's user acquisition to the next level. This pivotal role demands a visionary leader with a proven track record of managing and optimizing large-scale performance marketing operations across diverse channels. You will be directly accountable for aggressive growth targets and multi-million dollar budgets, instrumental in maximizing our overall market footprint and driving significant daily ad spend across Meta, Google, TikTok, and beyond.

What You'll Do

• Develop & Own Growth Strategy: Design and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals (targeting $100k+ USD/day), continually optimizing for User Acquisition (UA) and Lifetime Value (LTV).
• Lead Multi-Channel Execution: Direct high-budget UA campaigns across a diverse portfolio including Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube), ensuring a balanced and high-performing channel mix.
• Strategic Budget Allocation: Manage multi-million dollar budgets with full autonomy. You will make data-driven decisions to shift spend toward high-performers and pause underperforming initiatives to ensure optimal ROI and maximum scale.
• Identify & Launch New Channels: Proactively research, test, and lead the successful launch of new UA channels from scratch, expanding our reach to untapped audiences and fostering continuous growth.
• Cross-Functional Growth Leadership: Collaborate strategically with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure creative assets align with channel-specific best practices.
• Advanced Analytics & Reporting: Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance. You will translate complex data into executive-level insights that drive immediate strategic action.

What You'll Bring

• Extensive Strategic Leadership: Senior-level experience (7+ years) in performance marketing, with a demonstrable track record of scaling UA budgets to $100k+ USD daily.
• Platform Agnostic Expertise: Deep, hands-on expertise across Google Ads and App Install Networks. You understand the unique algorithms and optimization levers of each platform.
• New Channel Development: Proven ability to identify and successfully scale new acquisition channels from the ground up.
• Analytical Rigor: Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics.
• Industry Preference: Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics.

What Makes You a Great Fit

• Growth-Obsessed Strategist: You are a visionary leader who thrives on unlocking massive scale and pioneering new avenues for user acquisition.
• Data-Driven & Accountable: You possess an unparalleled ability to translate data into budget decisions and are fully accountable for delivering on aggressive growth targets.
• Agile Operator: You excel in fast-paced environments, capable of pivoting strategies quickly as market dynamics and platform algorithms shift.

Why Almedia?

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.
• Scale With Almedia: Grow alongside a startup that has been profitable from day one.
• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.