Head of AdTech (all genders)
Gehalt: Von 120.000,00 € bis 170.000,00 €
As the Head of AdTech, you will hold primary responsibility for leading the strategic roadmap, team management, advertising technology infrastructure, and media partnerships across all European markets.
This is a highly collaborative and technical leadership role designed to establish a foolproof campaign delivery ecosystem, optimize team resource allocation, and ensure absolute operational accuracy in digital media investments. As a key technical and strategic partner within a multicultural European team, you will bridge the gap between business objectives and technical execution, working closely with internal media teams, subcontracted media agencies (Havas), and brand-side client stakeholders (HME).
Beyond core technology management, you will actively lead operational excellence by enforcing strict quality assurance to eliminate execution errors, while simultaneously driving high-level media negotiations to secure maximum commercial benefits for our digital campaigns.
Key Tasks & ResponsibilitiesTeam Management & Resource Allocation
- Strategic Team Structuring: Design and structure the AdTech and Ad Operations teams to maximize operational efficiency and alignment with broader business goals.
- Resource Optimization: Strategically allocate human and technical resources across different teams and digital projects, ensuring balanced workloads and high-performance delivery.
- People Leadership & Mentoring: Manage, mentor, and lead team members, fostering a collaborative, solution-oriented environment and continuously developing their technical capabilities.
Rigorous AdTech Setting & Quality Assurance
- Process Standardization: Establish, enforce, and continuously optimize a foolproof, standardized workflow for end-to-end digital campaign setups across all platforms and tech stacks (Ad Servers, DSPs, SSPs).
- Campaign Quality Auditing: Conduct rigorous, multi-layered, and systematic audits of campaign settings, tracking pixels, and data configurations prior to launch.
- Risk Mitigation & Error Prevention: Implement proactive quality control measures and verification frameworks to eliminate operational mistakes and technical errors made during the setup phase, ensuring flawless campaign execution.
Media Relations & Commercial Partnership
- Strategic Media Relations: Build and maintain strong, long-term relationships with senior stakeholders at key global and local media vendors, publishers, and tech platforms.
- Commercial Dealing & Value Maximization: Lead high-level negotiations and commercial deals with media partners to secure preferential terms, exclusive inventory, and value-added benefits that directly enhance campaign performance.
Required ProfileProfessional Experience
- Minimum 7+ years of experience in ad operations, digital media technology, or data management, with a proven track record in a leadership role within a media agency, tech vendor, or multinational organization.
- Proven experience in establishing SOPs (Standard Operating Procedures) and quality control frameworks that significantly reduced operational error rates.
Technical Skills
- Deep expertise in Ad Tech Stack mechanics (Google Marketing Platform, Trade Desk, Meta Advanced Analytics, etc.).
- Strong understanding of data governance, identity solutions (First-party data, Clean Rooms), and digital verification frameworks (IAS, DoubleVerify).
Leadership & Behavioral Competencies
- Exceptional coordination and communication skills, with a proven ability to translate complex technical concepts to senior business stakeholders and client teams.
- Collaborative working style with a proactive, solution-oriented mindset suited for leading a diverse, multicultural technical team.
Language Requirements
- Professional working proficiency in English.
- Additional European languages are an advantage but not required.
What we offer
- True Strategic Ownership - Take full ownership of multi-channel media strategy across high-impact client portfolios in the German market. You will shape investment decisions, define performance frameworks, and directly influence business outcomes at scale.
- Complex, High-Impact Challenges - Work on diverse and demanding client setups with significant budgets and complexity, offering the opportunity to solve meaningful business challenges and continuously grow your strategic skillset.
- End-to-End Media Leadership - Operate at the intersection of brand building and performance marketing and leading fully integrated, full-funnel strategies that combine traditional and digital excellence in a truly holistic way.
- Innovation-Driven Environment - Drive the adoption of cutting-edge media solutions, including advanced AdTech, data infrastructure, and emerging platforms. You will have the space and mandate to push boundaries and elevate digital maturity across clients.
- Leadership & Team Development - Lead and develop a high-performing team of media experts, with real influence on organizational structure, ways of working, and culture. You will mentor talent, foster innovation, and build scalable capabilities.
- Continuous Professional Growth - Access ongoing learning opportunities, exposure to industry-leading partners, and the chance to evolve your expertise across both traditional and digital ecosystems at the highest level.
- Competitive Compensation - We offer a competitive and attractive compensation package that reflects the seniority and impact of the role.
- All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.