Head of Brand and Communication – Healthcare, MedTech

Responsibilities

• responsible for the brand architecture of the GoMedicus Group: GoMedicus (primary care), GoMedicus Kids (pediatric care line) and MedKitDoc (telemedicine).
• define master-brand logic, sub-brand relationships, and clear positioning for each brand.
• set tone of voice, visual identity, and enforceable brand guidelines across all channels and sub-brands.
• own patient experience design: how a clinic feels, how we communicate, and how patients and referrers remember GoMedicus.
• responsible for the employer brand strategy in close coordination with the People Office and manage the Brand & Engagement Manager who handles execution.
• tell the GoMedicus story internally and externally: from clinics, teams and the network.
• ensure that the careers page, LinkedIn, Kununu and PR tell a coherent story.
• manage PR and external communications strategically and build internal or external PR capacity mid-term.
• position the leadership team where it benefits the company: trade media, conferences, policy debates.
• work closely with the Marketing Manager (Tech/Performance), who reports to the CGO.

Requirements

• 5+ years of brand or marketing leadership experience, including experience with multi-brand architectures
• Experience building a brand or sub-brand (B2C, preferably in a regulated environment: healthcare, financial services, food & beverage, pharma)
• Strong understanding of brand systems: positioning, visual identity, tone of voice, and brand guidelines as actionable documents
• Proven leadership experience with at least one direct report
• German — business fluent; English — fluent
• Nice to have: experience in healthcare, telemedicine, pharma, DiGA environment, or employer brand building