Product Marketing Director, Fundraising Strategy

Responsibilities

• Lead end-to-end fundraising campaign strategy. Drive the full lifecycle of fundraising campaigns—from narrative development and value proposition design to donor segmentation, channel strategy, and execution—ensuring alignment with movement strategies.
• Build and scale a durable, multi-channel fundraising pipeline. Develop and optimize a diversified funding pipeline across high-net-worth individuals, foundations, and corporate partners; apply demand generation and segmentation strategies to drive qualified engagement and maximize conversion.
• Translate movement strategy into compelling cases for support. Craft clear, inspiring fundraising narratives that connect donor investment to large-scale cultural impact—linking storytelling, partnerships, and participation to measurable outcomes (reach, engagement, contribution).
• Drive cross-sector partnership fundraising strategies. Collaborate with corporate partners, cultural institutions, and nonprofit organizations to align funding with activation—securing both financial investment and participation in the broader movement ecosystem.
• Enable fundraising across a complex, integrated ecosystem. Partner with marketing, product, partnerships, and frontline fundraising teams to ensure consistent messaging, effective enablement tools, and seamless execution across campaigns, platforms, and activations.
• Leverage data and insights to optimize performance. Design and implement performance frameworks and dashboards to track pipeline health, campaign effectiveness, and ROI; continuously refine strategies based on data and experimentation.
• Partner with senior leadership on strategic growth. Support long‐term planning, resource allocation, and investment prioritization to scale fundraising efforts in alignment with ambitious national goals.

Requirements

• Experience working with C‐suite and other executives; client‐facing experience preferred.
• Strategic thinking; ability to see the big picture and tie together moving constituent parts.
• 10+ years of career experience, with experience leading high‐value fundraising campaigns, large‐scale product marketing initiatives, or complex go‐to‐market strategies, with a track record of driving significant revenue growth preferred.
• Ability to translate complex strategies into compelling, people‐centered cases for support that inspire action and align diverse stakeholders around a shared vision.
• Proven ability to build and manage sophisticated pipelines using segmentation, targeting, and donor engagement strategies to accelerate acquisition and conversion.
• Demonstrated success working with foundations, high‐net‐worth donors, and/or corporate leaders to structure partnerships that combine funding with strategic activation preferred.
• Familiarity with media, storytelling, or cultural campaigns and how large‐scale campaigns or activations can drive engagement and behavior change. (preferred)
• Entrepreneurial mindset with experience building and scaling new initiatives in fast‐paced environments, with a bias toward action, experimentation, and continuous improvement.
• Ability to align cross‐functional teams and stakeholders around shared goals, ensuring coordinated execution across a matrixed organization.
• Strong analytical orientation with experience using metrics to guide strategy, measure success, and optimize performance.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.