Senior Brand Manager (Equity, Tate's)

Senior Brand Manager Responsibilities

• Working in close partnership with the Head of Marketing, you will be the steward of the equity of the brand, leading the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growth
• Working with internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growth
• You will own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resources
• You will execute brand marketing plans based on your deep consumer insights and brand positioning and monitor performance against objectives to deliver results over the annual contract and strategic plan horizon
• The Senior Brand Manager Tate’s is an ’end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year P&L and budget
• This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team. The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partners

Key Responsibilities

• Building and optimizing media plans to drive ROI with a focus on digital
• Understanding and managing a brand’s PnL & business objectives
• Creating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity)
• Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer
• Thought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategy
• Leading and influencing internal cross-functional & external agency teams
• Developing seamless consumer experiences & creating a holistic brand ecosystem
• Strong project management skills and ability to manage multiple projects simultaneously
• Understanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environment
• Communicating effectively, verbally and in writing, and executive presentation skills

Qualifications

• 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
• Bachelor’s degree required; MBA preferred
• 3+ years of people management and cross functional team leadership
• Experience making strategic and tactical decisions utilizing fact-based data
• Experience specific to category development and shopper marketing
• Digitally savvy & data driven mindset; especially as it applies to scaling brands
• Sponsorship/Partnership marketing experience a real benefit
• Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
• General Management and P&L decision making perspective
• Extensive brand management and consumer marketing expertise