Senior Global Product Marketing Manager- Hematology

Accelerate your potential as the Senior Global Marketing Manager – Hematology, driving global strategy, launches, and brand stewardship for Beckman Coulter Diagnostics.

Responsibilities

• Define and execute global marketing strategy for the Hematology portfolio, grounded in deep understanding of clinical workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives.
• Lead global launch planning and execution for complex, multi‐product hematology launches, independently convening communication, product, medical, regional, and operational SMEs to drive readiness, resolve risks early, and deliver timely execution across markets.
• Own VOC, market mapping, segmentation, campaign messaging, and lead follow‐up strategy across hematology customer segments and geographies, translating customer insights into targeted marketing plans that support pipeline creation and conversion.
• Strengthen global hematology brand awareness and credibility through strategic laboratory medicine trade‐show leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events.
• Develop and activate evidence‐based marketing strategies in partnership with Medical and Scientific Affairs, including study planning input, KOL identification, consulting relationships, podium talks, webinars, white papers, and other scientific thought‐leadership opportunities.

Qualifications

• Advanced degree or equivalent experience (Bachelor’s +12 years, Master’s +10 years, PhD +8 years) in life sciences, biotechnology, or related field.
• Industry experience within diagnostics, life sciences, biotechnology, or pharmaceuticals.
• Ability to balance strategic thinking with hands‐on execution.
• Proven success leading complex, cross‐functional initiatives with measurable outcomes and clear ownership.
• Strong communication and influence skills, with the ability to distill complex scientific data into clear, impactful messaging for diverse audiences, including executives.

Travel & Work Requirements

• Ability to travel up to 30%, including some international travel.

Preferred Experience

• Sales, Marketing, or Product Management expertise in hematology products.
• Understanding of laboratory medicine personas and clinical laboratory environment.
• Experience leading high‐performing teams.

Compensation & Benefits

Annual salary range: $145,000 – $175,000, inclusive of bonus/incentive pay eligibility.

Benefits package includes paid time off, medical/dental/vision insurance, and 401(k) for eligible employees.

Position eligible for remote work arrangement; additional information provided during interview.

Equal Employment Opportunity Statement

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.