Senior GTM Strategy Manager – Product & Customer Marketing

Responsibilities

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
• Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
• Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
• Build and manage processes that connect product development cycles with marketing readiness.
• Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
• Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
• Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy.
• Identify opportunities to better leverage product releases across the customer lifecycle.
• Ensure consistent articulation of product value across customer touchpoints and campaigns.
• Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
• Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
• Identify risks, gaps, and dependencies across teams and proactively drive resolution.
• Define KPIs and success metrics for GTM initiatives and customer marketing programs.
• Partner with Marketing Ops to build dashboards and reporting frameworks.
• Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
• Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
• Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
• Establish best practices that enable teams to execute more efficiently and effectively.
• Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
• Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
• Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Requirements

• 7-10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
• Experience operating in high-growth or scale-up environments
• Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
• Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
• Experience building or improving GTM processes, planning frameworks, or operating models
• Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
• Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
• Experience with tools such as Salesforce, MCAE, Jira, or similar
• Exceptional written and verbal communication skills; comfortable presenting to senior leadership.