Senior Product Marketing Manager

Upvest – Berlin

5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure
Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs
Experience driving GTM strategies for product launches at scale-ups
Strong collaboration skills with Product, Sales, and Marketing stakeholders
Background in finance or investments
Outcome-focused mindset: comfortable setting KPIs and measuring impact
Hands-on ownership combined with strategic thinking
Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike
(Desirable) Have expertise with regulated products or multi-regional product market entry
(Desirable) Have experience building and scaling product communities
(Desirable) Are proactive in bringing the latest product marketing practices into your work
(Desirable) Are active in sharing knowledge both internally and externally
(Desirable) Speak German (C2)

As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK
You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways
Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape
Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused
Own go-to-market comms plans for new product launches
Create impactful product marketing materials to support growth across different ICP segments
Drive product thought leadership initiatives and build Upvest’s product community through events
Translate market and client insights into actionable input for Product and Growth teams

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