CEO – D2C Fashion
• You take overall leadership of the company across all areas and bear full responsibility for business results.
• You report directly to the shareholders and help shape the company’s direction for the coming years.
• E‐commerce & Performance – You develop the online store, performance marketing and analytics and run the business using clear key metrics.
• Product & Assortment – You align the assortment with fashion and seasonal cycles, optimize product development and identify new strategic business opportunities for the company.
• Growth & Markets – You continue to build DACH as a profitable core market and lay the groundwork for international expansion as the next step.
• Team & Culture – You further develop the existing team and create a performance culture with clear objectives and a binding annual plan.
Requirements
- E‐commerce experience – You have built or led an e‐commerce business as a founder, CEO or senior leader of a D2C brand, ideally in the fashion sector with seasonal business.
- Data‐driven leadership – You have managed a business using clear KPIs and know which levers in the online store and performance marketing truly matter.
- Entrepreneurial spirit – You win over team members, customers and shareholders for your vision and remain calm and decisive in challenging situations.
- English – You communicate at negotiation/business level with international partners (business‐fluent English).
Core Competencies
Demonstrates strong leadership in e-commerce and performance marketing, with a focus on data-driven decision-making and team development. Proven ability to align product assortment with market trends and drive international expansion.
Highest-signal resume keywords
- E-Commerce Leadership
- Data-Driven Decision Making
- Performance Marketing
- Team Development
- Business-Focused English Communication
Hard Skills
- E-Commerce Business Development
- KPI Management
- Product Development Optimization
- Market Expansion Strategy
- Performance Analytics
Soft Skills
- Entrepreneurial Spirit
- Decisiveness
- Vision Communication
- Team Motivation
Industry Keywords
- D2C Brand
- Fashion Sector
- Seasonal Business
- Performance Culture
- Core Market Development
