Direktor:in Marketing

Director of International Marketing

(m/f/d)

Marketing as a growth engine. Scaling AI with impact. Leading internationally.

KENSINGTON Finest Properties International AG · Hybrid with willingness to travel · Head Office Bremen

KENSINGTON Finest Properties International is a fast-growing international luxury real estate franchise operating in the premium segment – currently active in five countries with around 100 franchise offices. Innovation is part of how we work: AI and modern marketing technologies are already firmly embedded in our operations – and remain one of our most important strategic levers for the years ahead. At KENSINGTON, marketing is far more than communication: it works hand in hand with sales, plays a decisive part in our sales success and contributes directly to the company's revenue – a true second sales arm.

We are currently building a scalable marketing system for the entire franchise – with replicable processes for the head office and our franchise partners worldwide. As Director of International Marketing, you will own this transformation: you will advance our international marketing organisation, build structures and processes, and drive their implementation. This is explicitly not a Germany-focused role: you will lead and develop marketing for our entire international franchise system.

AT A GLANCE The Position Position

Director of International Marketing (m/f/d)

Scope

International Marketing – Performance, Brand & Growth

Working model

Hybrid with willingness to travel – regular presence at our Bremen head office

Reporting line

Reporting directly to the Executive Board

Leadership

Leading and scaling the marketing team · sparring partner to the marketing leads of our master franchise partners

Languages

Business-fluent German and English; additional languages a plus

Start

As soon as possible

THE ROLE Your Mission

You will lead KENSINGTON's international marketing as a data-driven, AI-powered growth organisation – with marketing and sales working as one, from first contact to closing.

• Lead generation as a growth engine: You keep our sales organisation supplied with well-qualified leads – for marketing our properties, winning new franchise partners and recruiting real estate agents.
• A scalable marketing system: You build replicable processes and structures for the head office and our franchise partners, develop them continuously and own their implementation.
• Brand visibility: You strengthen our premium brand nationally and internationally – through creative, innovative campaign management.
• AI & automation: You drive innovation as a core lever, scaling the speed, quality and efficiency of the entire marketing and sales organisation.

IN DETAIL Your Responsibilities Strategy, Lead Generation & Performance

• Strategy: Develop and steer the international marketing and lead strategy across all channels – with a clear focus on revenue contribution.
• Lead engine: Build and continuously optimise a scalable lead generation and lead management system, hand in hand with the sales organisation.
• Performance marketing: Campaigns across Meta, Google and LinkedIn, retargeting, CRM, email marketing, funnel management and conversion optimisation.
• KPI management: Tracking, attribution and transparent reporting – including budget ownership and ROI optimisation.
• Analysis: Challenge the existing marketing organisation and its processes, identify automation potential and build intelligent workflows.
• Implementation: Evaluate and introduce modern AI solutions – implemented hands-on or under your lead, with existing systems intelligently connected.
• Offline, powered by AI: Create and manage offline marketing materials for our franchise partners (flyers, brochures, advertisements) – automated and scaled with AI tools.

Brand, Campaigns & Marketing Products

• Brand development: Evolve our brand and corporate identity – internationally consistent across all touchpoints.
• Campaigns: Creative, innovative campaign management to increase brand visibility – nationally and internationally.
• Product portfolio: Own KENSINGTON's entire marketing product portfolio: digital channels, partner support, website, internal communication platforms and our luxury magazine.
• Rollout: Structured, strategic rollout of standards, products and processes to the marketing teams of our international master franchise partners.
• Team: Lead, assess and develop the existing marketing team – and scale it as the business grows.
• Sparring: Train and develop the marketing leadership of our master franchise partners – acting as their trusted sparring partner.
• Enablement: Introduce the team to modern, AI-supported ways of working and align the entire organisation behind a technology-driven approach.

YOUR PROFILE What You Bring

• Experience: Several years of international (digital) marketing experience, ideally in a leadership role – franchise or multi-market experience is a plus.
• Track record: Demonstrable success in performance marketing, lead generation, brand management and digital marketing.
• AI in practice: Confident, hands-on use of modern AI tools – you build automations yourself and embed them in workflows and business processes.
• Methods & tools: Deep expertise in CRM, marketing automation, SEO/SEA, content strategy and data-driven KPI management.
• Sales mindset: You approach marketing with revenue and conversion in mind – and design customer journeys that convert.
• Leadership: Proven leadership experience: developing and motivating teams, building structures and processes.
• Mindset: Entrepreneurial, ambitious and hands-on, with strategic vision – you execute yourself rather than merely delegating. Extreme ownership included.
• Languages: Business-fluent German and English; international experience is explicitly desired.

WHAT WE OFFER Your Environment at KENSINGTON

• Scope to shape: A true build-and-transform role – you will shape the transformation of our international marketing from the ground up.
• Impact: A key role in an internationally growing premium company – reporting directly to the Executive Board, with short decision-making paths.
• Innovation: The freedom to test, introduce and scale new AI technologies yourself.
• Flexibility: Hybrid working with willingness to travel and regular presence at our Bremen head office.
• Perspective: Long-term development opportunities within an expanding international franchise system.

SUCCESS METRICS How We Measure Success

• Pipeline: Volume and quality of leads for property marketing, franchise acquisition and agent recruiting – a predictable revenue contribution from marketing.
• Efficiency: ROI and efficiency of the international marketing budget.
• AI impact: Speed, quality and degree of automation across the marketing organisation.
• Brand: International visibility and consistency of the brand.