Head of Brand Design (x/f/m)

Overview

Set a new pulse for healthcare! We are looking for a Head of Brand Design to own the creative foundation from which every team across Doctolib builds, setting the brand standard that makes Doctolib a genuine competitive advantage. Doctolib is evolving from a booking and agenda tool into an AI-first clinical platform for healthcare professionals, and from a transactional app into a daily health companion for patients. Our brand needs to carry that ambition. Reporting directly to the VP Brand & Design, you will lead the central brand team and build an identity that is sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond.

Design differentiates our product experience. It bridges complex journeys across healthcare professionals and people, ensures our AI solutions are trustworthy and effective, and maintains the human and medical foundations of providing care. Our 50+ person international design team covers all product surfaces, from people-facing experiences to solutions for healthcare practitioners across multiple specialties and markets.

What you'll do

• Translate the strategic brand foundation (positioning, personality, and creative direction) into a coherent brand design strategy and language for both Pro and Patient audiences across markets.
• Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants.
• Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib.
• Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface.
• Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset, not just a functional tool.
• Set the quality standard and review cadence that keeps the brand coherent across all touchpoints (product, campaigns, local markets, and events), enabling speed without drift.

Who you are

Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

• 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence.
• Experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing.
• Proven ability to build and evolve brand systems that work at scale across markets and channels.
• Deep understanding of how brand identity translates into digital product design: you know how a token works, not just what a token is.
• Fluent in English.
• Nice to have: experience in regulated or high-trust industries such as healthcare or finance.
• Nice to have: proficiency in French or German, given our primary markets.

What we offer

In Germany

• Deutschlandticket (Germany-wide public transport pass) fully paid for by Doctolib
• 28 vacation days + 1 additional day per full calendar year (up to 30 days)
• Work from abroad for up to 10 days per year
• Company health insurance with supplementary benefits
• Company pension scheme with employer subsidy
• Parent Care program and DoctoGrowth plan
• Free mental health and coaching services
• Subsidized sports membership
• Flexible hybrid/workplace policy
• Subsidized meal benefit, snacks, and other perks
• Relocation support for international mobility
• Access to AI tools for coding, development and training

In France

• Free comprehensive health insurance for you and your children
• 25 paid vacation days + up to 14 RTT
• Free mental health and coaching services
• Work from abroad for up to 10 days per year
• Lunch vouchers (Swile card)
• Sport club membership subsidy via work council
• 50% reimbursement of public transport subscription
• ParentCare Program with salary coverage during birth leave
• DoctoGrowth plan enrollment
• Package for caregivers and workers with disabilities including adaptive remote policy and psychological support
• Relocation support for international mobility
• Access to AI tools for training and development

Our interview process

• Recruiter Interview
• Hiring Manager Interview
• Live Case around Brand Design
• Behavioral Interview
• At least one reference check

We want your experience to be clear, respectful, and transparent. Learn more about our hiring process on our candidate experience page.

Job details

• Permanent position
• Full-time
• Berlin (primary) / Paris
• Start date: As soon as possible
• Hybrid work setup (up to 2 remote days per week)

We welcome everyone

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination. You are welcome to apply regardless of gender, religion, age, sexual orientation, ethnicity, or disability. If you require accommodation, please let us know for support during the hiring process.

Join us in building the healthcare we all dream of!

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