Head of Demand Generation

Responsibilities

• Own quarterly and annual pipeline targets in partnership with Sales
• Develop full-funnel demand plans aligned to revenue goals
• Drive measurable marketing-sourced and influenced revenue
• Establish disciplined budget allocation
• Lead paid acquisition, ABM, and digital growth programs
• Drive experimentation and conversion optimization
• Improve CPL, SQL conversion, and CAC efficiency
• Manage and optimize demand budget allocation
• Define website conversion strategy and optimization roadmap
• Partner with Product Marketing on messaging alignment
• Establish CRO testing framework and performance benchmarks
• Align enterprise events and regional programs to pipeline goals
• Integrate digital and field strategies for account penetration
• Partner with Sales on territory activation
• Define attribution philosophy and reporting standards
• Partner with Marketing Ops on CRM integrity and data hygiene
• Drive ROI transparency and forecasting visibility
• Build and lead a high-performance demand organization
• Establish KPI rigor and accountability culture
• Prepare the function for international growth

Requirements

• 12+ years in B2B SaaS Demand Generation
• Proven pipeline growth leadership
• Experience managing multi-million euro demand budgets
• Strong analytics and performance marketing expertise
• Enterprise SaaS experience
• Ability to lead across matrixed organizations