Head of Product Marketing

Responsibilities

• Define the overarching platform narrative
• Develop differentiated positioning against point solutions and legacy systems
• Translate product capabilities into executive-level business impact
• Establish category authority through thought leadership
• Design and operationalize a tiered launch framework
• Create standardized global launch playbooks and Bill of Materials
• Align Product, Sales, and Demand Gen for each launch
• Measure launch impact on pipeline and revenue
• Define ICP segmentation and vertical strategy
• Develop persona-based value propositions
• Partner on pricing and packaging inputs
• Support cross-sell and platform bundling strategy
• Build executive sales narratives and messaging frameworks
• Develop competitive positioning and battlecards
• Improve win rates through structured enablement
• Build and lead a high-performance Product Marketing team
• Clarify charters across PMM, Content, and Analyst Relations
• Partner with the CMO on marketing operating model evolution

Requirements

• 12+ years in B2B SaaS Product Marketing
• Experience leading multi-product portfolios
• Hands‐on experience applying AI tools and AI‐enabled workflows across product marketing, GTM execution, customer insights, and content development
• Proven success scaling PMM teams
• Strong international GTM experience
• Executive presence with founders and board