(Senior) CRM Tech Manager (w/m/x/d)

JOIN THE RIDE! Your mission is to make our user communication smarter, more automated, and deeply personalized at scale. You take full ownership of our CRM infrastructure, from transactional systems to AI-driven personalization, and constantly push the boundaries of what is technically possible. You think in systems, not sends. In short You build our CRM backbone using Braze, SQL, and AI to build automated, personalized experiences that scale YOUR RESPONSIBILITY * Campaign Excellence: You have deep technical experience in Braze, going well beyond campaign execution into its advanced technical capabilities. You are the go-to person when it comes to getting more out of the platform. * Personalization at Scale: You move us away from manual segment-building toward fully automated, individually relevant communication - leveraging data, AI, and behavioral triggers. * AI & Automation: You activ