Lead DXP Consultant (m/f/d)

Job Description

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Job descriptionLead DXP Consultant (m/f/d)

leads theend-to-endstrategy, roadmap, and value delivery of digital experiences built on Adobe Experience Cloud (primarilywithAEM, as well as capabilities across content management, targeting and personalization, and experimentation). The role aligns businessobjectiveswith customer needs and platform capabilities, prioritizes the backlog for maximum business impact, and ensures releases deliver measurable outcomes.

A key expectation of the role is to drive innovation across the Adobe ecosystem byadvising onfuture AEM enhancements, platform evolution, and strategic opportunities. The Lead DXP Consultant (m/f/d) acts as a trusted expert who can consult on technical solutions, propose new potential use cases, and guide clients on the best decisions to maximize value. This includes staying current with Adobe’s latest features and industry trends, actively collaborating with Adobe, andidentifyingopportunities to introduce new capabilities,optimizeexperiences, and shape thelong-termroadmap.

Keyresponsibilities:

• Own product vision, roadmap, andoutcome-basedbacklog.
• Define user stories and acceptance criteria aligned with business goals.
• Leaddeliveryacross AEM,DAM,Integrations,AI, Personalization,Analytics, and datatopics
• Recommend new AEM capabilities, platform improvements, and emerging use cases.
• Advise clients on technical solutions,architectureimpacts, and strategic priorities.
• Stay current with Adobe’s roadmap, releases, and industry trends; collaborate closelywith Adobe.
• Define and track KPIs for engagement, performance, and experiment results.
• Ensure compliant data collection and reliable measurement.

Required Skills & Experience

• Deep knowledge of AEM, Adobe Target, Adobe Analytics, and Customer Journey Analytics.
• Strong understanding of AEM architecture, components, content models, and integrations.
• 7–10+ years in digital product roles; experienceas Product Owner/ Consultanttype of roles leadingAEMprojects orprograms.
• Strong backlog managementand skilled inprioritization,as well asagile delivery (Scrum/Kanban/SAFe)
• Ability to advise on platform evolution, technical solutions, and strategic use cases.
• Extensive knowledge of UX/UI best practices combined with solid experience in providing strategic design consulting.
• Fluent in German and English
• Clear communication, stakeholder alignment, andexecutive-levelstorytelling.

*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: “To be at the forefront of people-centered transformations that shape society.”

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

Location:

Hamburg

Brand:Time Type:

Full time

Contract Type:

Permanent