Manager, Integrated Marketing Communications

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing at hospitals, reference and research laboratories, and physician offices worldwide.

Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. We enable clinicians to deliver the best possible care with improved efficiency, confidence, collaboration, and intelligence.

Manager of Integrated Marketing Communications (IMC)

The Manager of Integrated Marketing Communications (IMC) is responsible for leading the development and execution of marketing campaigns designed to position Beckman Coulter as a leader in healthcare. This role focuses on creating and amplifying compelling solution stories that address industry and customer challenges, utilizing our products as key proof points.

Our IMC managers are experts on how to reach and engage target audiences throughout the customer journey, identify key performance indicators and measure performance. They understand the value of brand marketing, the voice of customer to ensure global representation, and the benefits of using the Danaher Business Systems or continuous improvement for cross‐functional collaboration.

This position reports to the Senior Manager of Integrated Marketing Communications and is part of the Global Marketing Team, located in Brea, California, though this can be either a remote or on‐site role.

Key Responsibilities

• Provide Strategic Leadership: develop and execute global integrated marketing communications plans for specific solutions, customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. Includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
• Drive New Product Launch Excellence: own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry‐leading solutions.
• Utilize Customer Journey Mapping: use segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high‐impact programs and measure their performance in partnership with the digital marketing team.
• Lead Content Development: lead the creation and production of high‐value, customer‐facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.

Essential Requirements

• Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience, OR Master’s degree and 7+ years of related experience.
• Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels.
• Proven experience leading cross‐functional projects in a matrixed global organization or agency experience.
• In‐depth understanding of the Hospital Lab environment and hospital lab stakeholders.
• Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred.

Travel, Motor Vehicle Record & Physical/Environment Requirements

• Must be able and willing to travel occasionally (3–4 times per year) both domestically and internationally.
• Must have a valid driver’s license with an acceptable driving record.

Desired Experience

• Sales, Marketing Communications, or Product Marketing expertise in chemistry or immunoassay products.

Compensation & Benefits

The annual salary range for this role is $115,000–$150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus or incentive pay.

We offer a comprehensive package of benefits including paid time off, medical, dental and vision insurance, and 401(k) to eligible employees.

We are committed to providing enriching careers, and this position is eligible for a remote work arrangement.

Equal Opportunity Statement

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact 1‐202‐419‐7762 or applyassistance@danaher.com.