Marketing Director

Marketing Director

HIVED is a climate and logistics start‐up building the first sustainable parcel delivery network at scale, powered by a 100% electric fleet. Based in London, HIVED is one of Europe’s fastest growing start‐ups, with an expanding reach into logistics, e‐commerce and sustainability.

Our tight‐knit team consists of ex‐Revolut, Amazon, DeepMind, Bain, HelloFresh, ASOS, Apple and Google employees, and we are backed by leading investors in climate‐tech, logistics and mobility, including Planet A Ventures, Maersk Growth, Pale Blue Dot VC, Eka Ventures and NordicNinja VC.

We are driven by our values of kindness, tenacity, curiosity and resourcefulness – standing for fairness, relentless pursuit of excellence, continuous curiosity and diligent use of our planet’s resources.

Role Overview

As Marketing Director, you will own marketing end‐to‐end: brand, demand generation, content and enterprise pipeline. You will scale what works and turn marketing into a measurable pipeline engine as we grow. You will work within the Commercial Team and lead a small, solid‐foundation marketing team.

You will own a genuine ambition to become a recognised, trusted and loved delivery partner, with full creative freedom to develop a brand that sets the standard for sustainable delivery.

Responsibilities Enterprise/SMB Pipeline & Demand Generation

• Build and run a demand generation engine across all key categories: events, content driven inbound, referrals, delivery‐experience‐led inbound, and cold outreach through targeted account‐based marketing (ABM); creating a consistent flow of warm, qualified opportunities for the sales team.
• Lead HIVED’s presence at external events, identifying the right industry events and trade shows to attend, whilst also developing HIVED’s own event programme. Use both to build brand credibility, awareness and pipeline with both enterprise and SMB brands.
• Drive content‐led inbound, thinking creatively about formats, frequency and distribution to ensure content is actively driving inbound interest, not just building brand awareness.
• Develop our referral programme, tailoring to both enterprise and SMB audiences, recognising that the approach to each will differ, creating a consistent source of warm introductions.
• Develop and run account‐based marketing (ABM) programmes, identifying HIVED’s priority target accounts and running targeted campaigns, events and outreach to engage logistics, e‐commerce and retail decision‐makers.
• Own the full funnel from awareness to sales‐qualified pipeline, not just top‐of‐funnel metrics. Partner closely with the sales team on cold outreach, providing messaging support, enablement materials and sequencing across calls, emails and LinkedIn.
• Work closely with HIVEDmind (tech & data teams) to convert positive recipient delivery experiences into inbound commercial interest.
• Work with Revenue Operations to ensure lead tracking, scoring and attribution are configured in the CRM to give clear visibility on marketing’s contribution to the pipeline.

Brand & Thought Leadership

• Evolve and sharpen HIVED's brand positioning as the tech‐native, sustainable challenger in parcel delivery, ensuring it resonates with both brands and consumers.
• Own the content strategy across all owned channels, including LinkedIn, Instagram, TikTok and the HIVED website, ensuring consistency of voice and clear audience segmentation between B2B and consumers.
• Own HIVED’s thought leadership strategy, including the opportunity to shape the CEO’s personal profile, positioning HIVED and its leadership as credible voices in sustainable logistics and e‐commerce.
• Oversee sustainability communications, including the annual Impact Report and associated campaigns.
• Drive earned media and PR, building HIVED’s credibility with brands, consumers and the broader market.
• Identify and develop brand partnerships and co‐marketing opportunities with complementary brands, networks etc to extend HIVED's reach and reinforce its positioning.
• Work closely with the People team to shape HIVED's employer brand, leveraging the company's mission and culture as a differentiator in attracting top talent.

Commercial & Strategic

• Own the marketing budget, allocating for impact and maintaining clear attribution between marketing activity and revenue outcomes.
• Report regularly to senior leadership on marketing performance, pipeline contribution and ROI.
• Lead, develop, and grow the marketing team, including organisation design and hiring as the business scales.
• Work cross‐functionally with Sales, HIVEDmind, Operations and Finance to ensure marketing is embedded within the business, not operating in isolation.
• Contribute to other external materials (e.g. investor communications, award submissions), where brand narrative and commercial credibility matter.

Requirements

• Scale up experience – has led marketing through a significant growth phase at a B2B or enterprise‐facing business and knows how to operate and build for scale rather than maintain the status quo.
• Ambitious and resilient – comfortable with the ambiguity and pace of a scaling startup, able to make decisions without perfect information and adapt quickly when things change.
• Enterprise marketing fluency – understands sales cycles, procurement processes and how to align marketing to enterprise deals, not just consumer campaigns.
• Commercial ownership – has owned a marketing budget and reported on pipeline contribution, with the ability to connect marketing activity directly to revenue outcomes.
• Player‐manager – comfortable setting strategic direction while also rolling up their sleeves. Not waiting to be handed a fully‐resourced team before delivering.
• B2B content and brand – has built or scaled thought leadership programmes and knows how to make a challenger brand credible to large enterprise buyers.
• Data‐driven – comfortable with marketing analytics, attribution modelling, and using data to make informed decisions and demonstrate impact. Familiar with CRM and marketing automation tools.
• 10+ years of relevant experience – enough seniority to own the function without hand‐holding, but still hands‐on enough to be in the work, not above it.
• Strong communicator – able to present clearly to senior stakeholders, write compellingly and represent the HIVED brand with confidence externally.

How we reward our team

• Dynamic hybrid working environment with a diverse and driven team.
• Huge opportunity for learning in a high growth environment, with progression opportunities based on success in the role.
• 25 days of holiday allowance plus public holidays.
• 1 Birthday Day Off + 2 Tenure‐Based Additional Days Off.
• Subsidised Private Medical Insurance including dental, vision & mental health therapy.
• Bi‐annual performance reviews and tailored development plans.
• Competitive salary + EMI options scheme.
• Annual compensation review.
• Team lunch provided once a week.
• Quarterly team socials and annual sports day (HIVED Olympics).
• Enhanced maternity/paternity/adoption policy as day 1 right.
• Community volunteer days.
• Cycle to work scheme.
• Dog friendly office and depots.
• MacBook Air or Windows Laptop (depending on your preference).

Location: London - Shoreditch, Hybrid.