Senior Marketing Manager, Product-Led Growth, Legal & Insurance

Responsibilities

• Own the top‐of‐funnel motion for ChartSwap Insights—driving qualified signups through SEO, content, paid media, partnerships, and product‐led referral mechanics.
• Design and execute lifecycle programs that get new users to first value as quickly as possible.
• Drive sustained product usage through lifecycle email, in‐app messaging, feature announcements, and engagement campaigns.
• Translate product usage signals into expansion revenue.
• Own the full lifecycle map—from acquisition through retention and expansion.
• Instrument and report on the full PLG funnel—visit, signup, activation, adoption, conversion, expansion.
• Partner closely with Product on roadmap inputs informed by funnel data.

Requirements

• 5–8+ years of B2B marketing experience, with meaningful time spent in product‐led growth, lifecycle marketing, or growth marketing roles.
• Demonstrated ownership of a self‐serve funnel.
• Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent).
• Strong analytical chops—comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action.
• Experience working closely with Product teams.
• Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals.
• Strong cross‐functional collaborator.
• Self‐starter who thrives in an environment where they're building the playbook.
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Core Competencies

Demonstrates expertise in driving product‐led growth through effective lifecycle marketing strategies, utilizing marketing automation tools and analytics to optimize user acquisition, engagement, and retention. Proven ability to collaborate with product teams and translate data insights into actionable growth initiatives.

Tools & Technologies

• HubSpot
• Marketo
• Customer.io
• Iterable
• Braze
• Pendo
• Amplitude
• Mixpanel
• Heap