Senior VP of Marketing – Chief Marketing Officer

Responsibilities

• Define and lead the overall marketing vision, strategy, and execution for InteliChart.
• Serve as a key member of the executive leadership team and contribute directly to company-wide growth strategy.
• Build a scalable, data‐driven, performance‐oriented marketing organization capable of supporting aggressive growth initiatives.
• Lead marketing strategy across enterprise healthcare provider organizations, channel partners, and strategic alliances.
• Establish marketing as a strategic growth engine tightly aligned with sales, product, customer success, and executive leadership.
• Refine and elevate InteliChart’s market positioning as a leader in patient engagement and intelligent healthcare consumer engagement.
• Lead messaging transformation initiatives that modernize how the company is perceived within the healthcare technology market.
• Develop compelling narratives around:
  • AI‐enabled patient engagement
  • Intelligent scheduling
  • Patient access modernization
  • Consumer healthcare engagement
  • Automation and workflow efficiency
  • Digital transformation
  • Healthcare operational optimization
• Ensure messaging resonates with executive healthcare buyers, clinical leadership, operational leadership, and IT stakeholders.
• Drive competitive differentiation initiatives against both traditional healthcare engagement vendors and emerging AI‐focused competitors.
• Own and optimize demand generation strategy across all channels.
• Develop measurable pipeline acceleration strategies aligned with company growth objectives.
• Partner closely with sales leadership to improve:
  • Lead quality
  • Pipeline conversion
  • Sales enablement
  • Campaign attributionRevenue contribution
  • Market penetration
• Create scalable marketing programs that support both direct sales and partner‐driven growth models.

Requirements

• 12+ years of progressive marketing leadership experience within healthcare technology, healthcare SaaS, digital health, patient engagement, healthcare consumer technology, or closely related healthcare IT sectors.
• Prior executive leadership experience as a VP Marketing, SVP Marketing, CMO, or equivalent senior healthcare technology marketing role.
• Demonstrated success scaling growth‐stage or enterprise healthcare technology organizations.
• Deep understanding of:
  • Patient engagement
  • Digital front door strategies
  • Patient scheduling
  • Healthcare consumer engagement
  • Healthcare workflow optimization
  • Provider operations
  • Enterprise healthcare sales cycles
• Strong understanding of modern healthcare SaaS go‐to‐market models.
• Proven ability to build measurable demand generation engines tied directly to revenue growth.
• Experience launching and positioning innovative healthcare technology solutions in competitive markets.
• Demonstrated ability to align marketing, sales, product, and executive leadership around growth objectives.
• Exceptional communication, presentation, storytelling, and executive leadership skills.
• Experience managing sophisticated healthcare technology branding and messaging initiatives.
• Strong analytical orientation with the ability to leverage data to guide strategy and execution.