Sr. Lifecycle Marketing Manager

Sr. Lifecycle Marketing Manager

We are seeking a Sr. Lifecycle Marketing Manager to build and scale in‐product lifecycle experiences. This role will focus on developing strategies to introduce personalized in‐product messaging throughout the customer lifecycle, driving activation, engagement, and retention.

In this role you will:

• Build and manage multi‐channel lifecycle programs with a focus on in‐product messaging
• Identify and implement segmentation and personalization opportunities
• Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
• Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
• Run A/B tests and experiments to improve lifecycle performance
• Monitor campaign performance and surface insights and recommendations
• Continuously improve messaging, timing, segmentation, and channel mix
• Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
• Support product launches by driving awareness and adoption through coordinated lifecycle experiences
• Ensure high‐quality execution through strong QA and documentation
• Drive process improvements as the lifecycle function scales

What you’ll need:

• 6–8 years of experience in lifecycle, CRM, or growth marketing
• Hands‐on experience executing campaigns in Braze or comparable platforms
• Strong understanding of segmentation, triggers, and customer journeys
• Proficiency working with data, metrics, and experimentation
• Excellent attention to detail and execution quality

Bonus points for:

• Background in fintech, big tech, or high‐growth B2C companies

Compensation

The salary range for this role will be $95,000- $145,000.00 USD. In addition, this position will also receive an annual target bonus of 10%.

Benefits

• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401(k) with 3.5% Company Match
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader

Location

Based in Chicago, IL.

Remote flexibility for exceptional candidates in the following states:

• California
• Colorado
• Florida
• Georgia
• Illinois
• Indiana
• Minnesota
• Missouri
• Montana
• New Jersey
• New York
• North Carolina
• Ohio
• Oregon
• Pennsylvania
• South Carolina
• Texas
• Utah
• Vermont
• Virginia
• Washington
• Washington DC
• Wisconsin

Hybrid

For Chicago‐based employees, we follow a hybrid work schedule: in‐office Tuesday through Thursday, with remote work on Mondays and Fridays. In addition to these weekly remote days, we offer:

• 20 additional flex remote days annually
• 5 Company Wide Office‐Optional weeks tied to major holidays

Equal Employment Opportunity Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.