Head of Marketing

HotelFriend AG is seeking an experienced Head of Marketing with native-level German, strong leadership capabilities, and a proven track record in PR and brand visibility. We offer an attractive salary, significant autonomy, and the opportunity to shape the marketing direction of a fast-growing international SaaS company in the hospitality industry.

Job description:

As Head of Marketing at HotelFriend, you will lead our marketing department in Leipzig and take full ownership of our brand positioning, public relations, and market expansion efforts across German-speaking markets and beyond.

Responsibilities:

• Developing and executing comprehensive marketing strategies aligned with company growth objectives.
• Leading PR initiatives to establish HotelFriend as a thought leader in hospitality technology.
• Building and maintaining relationships with media outlets, industry publications, and influencers.
• Driving AI visibility strategy (GEO/AISO) to ensure HotelFriend is recommended in AI-powered search tools and assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews.
• Managing content strategy optimized for both traditional search and generative AI discovery.
• Analyzing market trends, competitor activities, and identifying new opportunities.
• Coordinating with sales and product teams to align messaging and campaigns.
• Managing and mentoring marketing team members.
• Representing HotelFriend at industry conferences, trade shows, and media events.
• Monitoring KPIs and delivering regular performance reports to executive leadership.

Requirements:

• Degree in marketing, communications, journalism, or related field.
• 5+ years of marketing experience with at least 2 years in a leadership role.
• Native or near-native German language skills (written and spoken) - essential.
• Strong command of English.
• Proven success in PR campaigns and media relations.
• Understanding of AI search landscape and Generative Engine Optimization (GEO) - how brands gain visibility in AI-generated responses.
• Experience with content strategies that perform across traditional SEO and AI discovery channels.
• Experience in B2B SaaS, hospitality, tourism, or technology sectors is a strong advantage.
• Excellent communication, presentation, and stakeholder management skills.
• Strategic mindset with hands-on execution capabilities.
• Data-driven approach with experience in marketing analytics.
• Proactive, creative, and results-oriented personality.

Reasons why you will love your new job:

• Leadership role with real impact on company direction and growth.
• Autonomy to implement your vision and ideas.
• Work at the cutting edge of AI era marketing and brand visibility.
• International environment with opportunities across multiple markets.
• Direct communication with C-level executives.
• Friendly team culture and modern office in Leipzig.
• Competitive salary and performance-based incentives.
• Opportunity to shape the brand of an innovative hospitality tech company.