Regional Marketing Manager, DIY Home Energy Storage – Benelux
We are looking for a Regional Marketing Manager to drive the growth of our DIY Home Energy Storage business across the Benelux region.
The role focuses on developing and executing regional marketing strategies for plug-and-play balcony solar and home energy storage products. You will work closely with Sales, Product Commercialization, Product Management, Retail, E-commerce, and Marketing teams to strengthen brand awareness, support product launches, and accelerate commercial growth across the Netherlands, Belgium, and Luxembourg.
Key Responsibilities
- Develop and execute regional marketing plans for DIY home energy storage products across the Benelux region
- Adapt global brand and product strategies to local market needs
- Plan and support product launches, seasonal campaigns, promotions, and retail activations
- Work closely with Sales and PCT teams to support regional revenue and market-share growth
- Develop localized marketing materials, product messaging, sales tools, and partner content
- Coordinate campaigns across retail, e-commerce, digital, social media, events, and partner channels
- Support distributors, retailers, installers, and other commercial partners with regional marketing activities
- Monitor campaign performance, customer insights, market trends, and competitor activities
- Manage regional marketing budgets, timelines, agencies, and external service providers
- Collect market and partner feedback and share relevant insights with Product and headquarters teams
- Ensure consistent brand positioning across the Netherlands, Belgium, and Luxembourg
- Prepare regular campaign reviews, marketing reports, and regional business updates
Requirements
- Professional experience in regional marketing, product marketing, trade marketing, channel marketing, or integrated marketing
- Experience in home energy storage, balcony solar systems, photovoltaic products, batteries, consumer electronics, smart home products, or related industries is preferred
- Good understanding of the Benelux consumer, retail, and e-commerce market
- Experience in product launches, promotional campaigns, and partner marketing
- Strong project-management and cross-functional coordination skills
- Analytical mindset with experience in campaign tracking and budget management
- Excellent communication, presentation, and stakeholder-management skills
- Fluent English
- Dutch language skills are strongly preferred; French is an advantage
- Willingness to travel across the Benelux region
- Independent, structured, proactive, and results-oriented working style
What We Offer
- Responsibility for marketing development across a key European growth region
- The opportunity to work with innovative balcony solar and home energy storage products
- Collaboration with international Product, Sales, E-commerce, Retail, and Marketing teams
- A high level of ownership and regional business exposure
- A dynamic and international environment in the renewable energy sector
- Professional development opportunities in energy storage and clean-energy technology