Regional Marketing Director

My client is looking for a Regional Marketing Director to come and join their growing business. The Regional Marketing Director is a senior commercial leadership role responsible for translating regional business priorities into an integrated, forward-looking marketing strategy and execution plan that delivers measurable pipeline, revenue, partner and customer impact.

As a member of the Regional Business Leadership Team, the role acts as the principal marketing advisor to the Regional VP and regional business leaders. The Regional Marketing Director proactively engages the business in annual and quarterly planning, ensures marketing priorities are agreed sufficiently in advance, and provides clear and regular visibility of planned activities, expected outcomes, resource requirements, risks and performance.

The role owns the regional marketing operating rhythm and ensures alignment between regional and country business plans, vendor and partner priorities, and the company’s global marketing strategy. It balances regional and local market needs with global programmes and shared services while maintaining clear accountability for execution quality, commercial impact and return on investment.

Qualifications and Experience

• 10+ years of B2B marketing leadership experience in IT, cybersecurity, technology distribution, vendor, channel or partner‐led environments.
• Proven experience acting as a strategic business partner to a Regional VP, General Manager, CRO or regional sales leadership team.
• Demonstrated ability to translate commercial strategy and revenue priorities into practical, measurable regional marketing plans.
• Strong executive communication skills, including the ability to present complex marketing plans, investments, risks and performance in clear business language.
• Proven experience establishing planning, governance and reporting rhythms across a multi‐country matrix organisation.
• Track record of proactive stakeholder management, early risk escalation and effective management of competing priorities.
• Strong understanding of B2B technology, cybersecurity, distribution, channel and vendor‐funded marketing models.
• Demonstrated accountability for marketing‐sourced or marketing‐influenced pipeline and revenue contribution.
• Experience aligning sales, marketing, vendor and partner organisations around shared commercial priorities.
• Strong capability in regional demand generation, field marketing, partner marketing, digital and content marketing, events, brand activation and marketing operations.
• Data‐driven approach with proficiency in budget planning, ROI tracking, performance analytics and MDF governance.
• Experience leading and developing multi‐country teams in a complex international matrix organisation.
• Ability to operate effectively in an environment requiring both strategic leadership and hands‐on execution.
• Fluent English; additional European languages are an advantage.