Regional Media Strategy &Planning Director EUNA (All Genders)

Regional Media Strategy & Planning Director EUNA (All Genders)

Location: Hamburg

Responsibilities

• Develop integrated regional media and activation strategies aligned with category and brand priorities.
• Lead the annual EUNA media planning process, ensuring alignment with business priorities and consistent, high-quality media plans.
• Define the regional audience strategy to drive sustainable growth.
• Partner with marketing and eCommerce teams to embed performance marketing into planning and execution.
• Lead KPI frameworks and performance tracking with Data & Analytics to maximize media effectiveness and ROI.
• Drive media excellence, scale best practices, and strengthen category communications across channels.
• Evolve the integrated iCom operating model to improve resource allocation and investment efficiency.
• Build capabilities in integrated media planning through collaboration with markets, global teams, and agency partners.
• Promote best-practice sharing, innovation, creativity, and experimentation across regional and local teams.
• Define and lead the regional influencer marketing strategy across EUNA as part of integrated media planning.
• Position influencer marketing as a full-funnel growth driver, including creator commerce and affiliate models.
• Develop data-driven influencer frameworks aligned with audience, brand, and eCommerce strategies.
• Integrate influencer activities across paid, owned, and earned channels.
• Standardize operating models, governance, measurement, KPI tracking, and reporting.
• Drive innovation in creator strategies and platform partnerships.
• Build regional and local capabilities through upskilling and best-practice sharing.
• Lead regional influencer events while ensuring brand safety, compliance, and governance.
• Build strategic partnerships with regional media agencies to drive innovation and best-in-class delivery.
• Strengthen collaboration with media agencies, technology partners, eCommerce, Procurement, regional marketing teams, and Global Media.
• Support the evaluation, optimization, and annual performance review of regional agency partnerships.

Qualifications

• Experience in media management (10+ years) with strong understanding of media & digital functions at global, regional and local level
• Experience in developing integrated activation programs at a global/regional and local level with specific focus on digital and social media
• Strong understanding of media buying and how this relates to media strategy and planning
• Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix organization
• In-depth knowledge about the evolving media landscape and changes in consumer habits
• Experience in managing external partnerships with agencies
• Demonstrating excellent communication, strategic & analytical skills and thinking and a growth mindset